The keys to a successful sale : how to value your riad in Marrakech
Why prepare well for the sale of your riad in Marrakech?
Selling a riad in Marrakech is an opportunity to be seized in a booming real estate market. Marrakech's Medina, with its streets steeped in history, attracts many buyers looking for a riad with character. However, to maximize your selling price and seduce potential buyers, it is essential to promote your riad.
In this article, we guide you through the key steps to succeed in the sale of a riad in Marrakech.
Step 1 — Optimize the location and accessibility of your riad
The importance of the geographical location in Marrakech: Medina, Kasbah, Palmeraie
The location is a decisive factor for the sale of a riad in Marrakech. Buyers are looking for properties located in popular neighborhoods such as Marrakech Medina, the kasbah, or even the Marrakech Palmeraie. A riad located in these areas benefits from a higher valuation potential, especially for investors who want to make a guest house.
Enhance access and proximity to Jemaa Square, Dar El Bacha and Sidi Ben Slimane
The sale of a riad in Marrakech with easy access is more attractive. Proximity to Jemaa El-Fna Square, Dar El Bacha, or Sidi Ben Slimane is an asset to highlight in your ad. A riad located a few minutes walk from Jemaa El-Fna Square attracts tourist and international customers.
Buying and selling riads : the impact of a good location
Investors and buyers prefer well-located riads in Marrakech, whether for a private residence or a commercial exploitation. A well placed Riad in Marrakech sells more quickly and at a higher price, especially if access is simple and the environment is quiet and secure.
Step 2 — Highlight the unique characteristics of your riad
The elements sought: large patio, terraced pool, large pool
When selling your riad in Marrakech you must highlight the distinctive elements that are highly sought after by buyers.
Marrakech riad buyers are looking for the following features:
- A large bright patio with fountain or vegetation.
- A pool on the terrace or a large pool.
- A traditional Moroccan architecture with noble materials.
If your riad has some of these characteristics, it is therefore very important to highlight them.
Charming riad vs historic riad: what assets should you highlight?
A historic riad, dating from several centuries, seduces by its authentic cachet, its carved woodwork and its unique story. Conversely, a charming renovated riad attracts those looking for a property ready to be exploited, with modern services and a balance between tradition and comfort.
Again, you need to highlight the style of your riad in Marrakech to be sure to attract the right type of buyer.
The added value of bright riads with several rooms
A bright riad with several rooms attracts more buyers, especially those who want to transform the property into guest house.
A 160 m² riad with 4 to 6 bedrooms or a large riad with 18 rooms intended for a hotel project represents a major investment opportunity.
These properties are highly sought after in Marrakech because the tourist demand for superb bright riads is very strong, making them a very interesting investment. It is therefore necessary to highlight the type of your riad for sale to gain visibility.
Step 3 — Renovate and modernize to attract buyers
Restoration and renovation: a key driver for sales
A riad for sale in Marrakech must be in good condition to maximize its sales potential. The works of renovation make it possible to improve comfort while maintaining the authenticity of the property. This will also allow you to increase the selling price of your riad if it is recently renovated.
How to combine traditional charm and high-end services?
The tip for a quick sale is to propose a renovated riad who keeps his traditional elements while integrating modern services :
- Thermal and acoustic insulation.
- Modernized kitchen and bathroom.
- Reversible air conditioning installation.
The buyer will only have to move in, he will not have to carry out any major renovation. This is a point that can be put forward when negotiating the selling price.
Enhance the spaces: terrace, 18 rooms, pools and patios
A riad with a furnished terrace is a real asset. Buyers are looking for usable outdoor spaces, especially for guest houses.
If your riad has a terraced pool or a large pool, put it forward to seduce investors.
Riads for sale in Marrakech with a swimming pool are becoming more and more rare. A swimming pool is a major asset, so it is essential to make it visible, pleasant and highlighted.
Step 4 — Stage your riad to seduce buyers
The importance of details: decoration, light and enhancement of volumes
A well presented riad attracts more buyers. To do this, take care of the home decor, play on the natural light and highlight the open spaces.
Try to refine your decoration as much as possible to unburden the spaces and allow sellers to project themselves more easily. During visits, it is sometimes difficult to imagine yourself in a house or a riad when the decoration and personal objects of the sellers take up a lot of space.
I advise you to remove all small decorative items that may seem superfluous and to keep only the essentials (sofa, beds, etc.). Frames, photos, paintings, cushions etc. can be left out.
Luxury real estate: how to give a unique character to your riad?
Buyers in the luxury real estate sector are looking for a property with a strong identity. Details like antique carved doors, zellige tiles, and exposed beams make all the difference.
Arrange visits to maximize sales opportunities
Preparing well-orchestrated visits allows buyers to better project themselves. It is advisable to organize private visits by appointment, by highlighting the advantages of the riad and its potential for transformation.
Let the buyers take their time during the visit, immerse themselves in your place, let the only ones stroll around the riad. They will thus be able to project themselves more easily.
Step 5 — Successfully put on sale and reach the right buyers
Write a compelling ad with the right details and keywords
An effective ad must contain precise details on:
- The total surface of the riad (example: 150 m², 160 m²).
- The number of rooms and outdoor spaces.
- Luxury services such as the pool and the terrace pool.
- Highlight what differentiates your riad: recent renovation, brightness, terrace, location, type of riad etc.
Where to publish your riad sale in Marrakech for more visibility?
To maximize the visibility of your ad, it is essential to broadcast it on specialized platforms, both in Morocco and internationally. A good online positioning allows you to reach a wider customer base and foreign investors interested in luxury real estate in Marrakech.
Real estate platforms in Morocco
Post your ad on specialized Moroccan sites makes it possible to attract local customers and buyers who are already familiar with the Marrakech real estate market. Some of the most popular platforms include:
- Avito.ma : One of the largest ad sites in Morocco, with a strong local audience.
- Mubawab.ma : Platform dedicated to real estate in Morocco, offering a section specialized in luxury riads.
- Sarouty.ma : Well referenced site for buying and selling real estate in Marrakech.
International platforms to reach foreign investors
Many buyers interested in a riad for sale in Marrakech are resident in Europe or the Middle East. It is therefore crucial to expand your audience by publishing on international sites :
- Rightmove.co.uk : Widely used by British investors looking for properties in Morocco.
- Green-acres.com : Platform specialized in luxury real estate for European customers.
- Jamesedition.com : Reference site for high-end real estate.
- LuxuryEstate.com : Platform dedicated to Prestigious properties that attracts buyers from all over the world.
Why publish on multiple platforms?
The sale of a riad in Marrakech can take time, especially if the property is positioned in a luxury segment. By multiplying the distribution channels, you maximize your chances of finding a serious purchaser. In addition, associate a specialized real estate agency to your approach can greatly facilitate the sale and speed up the process.
By combining a local and international publishing strategy, you optimize the visibility of your riad and attract the most relevant buyers.
Collaborate with specialized agencies to sell quickly
For a quick sale, it is recommended to surround yourself with sales professionals. Working with a specialized real estate agency allows you to touch a targeted clientele and to speed up the sales process.
Conclusion — Valuing your riad for a quick and successful sale
A Riad well positioned, renovated and highlighted will sell more quickly and at a best price. Investing in a careful presentation, choose a attractive location and rely on real estate professionals are the keys to a successful sale.
Do you want to sell your riad in Marrakech? Contact our experts for a free estimate and maximize your market opportunity!